From product-driven to user-centred website in 7 steps

Bart-Jan Verhoef
Author
Bart-Jan Verhoef

While agile start-ups are putting out lean, MVP websites and apps in the market faster than you can spell 'Request For Proposal', many established financials are still crunching on big, complex projects that take forever to hit the market. Not only do they miss momentum; they often miss relevancy for their customers and end up being not much more than costly, obsolete platforms no one is particularly excited about. Something needs to change.