As per March 12, our Business Continuity Plan is triggered due to the COVID-19 outbreak. VI Company and its operations continue to function as normal, while colleagues are working remotely. Read the full message.

Magazine

Operations and Sales: how VI Company tackles the eternal 'epic battle!'

Process
2019-07-22

Operations and sales are eternally at odds. How can you solve the chicken-and-egg problem and ensure a healthy battle? VI Company shares its experience!

Marloes van Uffelen

Operations
CFA®-fundamentals

Tackling increasing complexity: bring it on!

Projects
Process
2019-04-24

Complexity is a given in our field. The rapid succession of developments results in an ever-changing technological environment. Furthermore, our clients operate in the financial and investment management industries, which grow more and more complex due to market changes – such as new regulations that take effect on a regular basis.

Founder

Should I be worried about my DIY-Excel behaviour?

Process
2016-08-22

You love Excel. You can do everything with it. It's back testing a new asset mix, a prototype report automation or a new idea about real time calculations of fair values. But you feel apprehensive as well because you know that these ...

Founder

Why you shouldn’t let your manager judge you

Process
People
2016-08-18

It’s not that you’re not open to criticism, or don’t want to improve yourself. If you do your best all year, it’s strange to hear -out of the blue- what you haven’t done right afterwards. The performance review: We...

Founder

How to avoid prototyping pitfalls and maximize results

Design
Process
Testing
2016-07-22

Lately we receive a lot of requests for developing a prototype for online financial services. We notice that there seem to be many different understandings of what a prototype is, resulting in a lack of focus. In this blog we address the ...

Head of sales & marketing

5 tips to become a great Product Owner!

Process
People
2016-06-06

The sprint is almost finished. Just two days before the demo. All stakeholders will be attending. Exciting! You know there is still a lot to be done and the budget is running low. Stressed out you ask the team: ‘Is it possible to...

Sophia van der Meijden

CFA®-fundamentals
Project lead

Launch your financial website within just 8 weeks

Process
Fintech
2016-05-25

Your competitor launched a new website just last week. Which makes you think; your website is pretty outdated—Is it still relevant for your customers? You probably can’t afford to stay behind. But you’re in doubt.

Founder

Fintech: Resistance is futile – or is it?

Strategy
Fintech
Process
2016-03-10

The digital revolution has arrived in the financial services sector. In this article we examine the most important points set out by McKinsey in the light of their latest research, and we ask the question: What radical action is needed for banks ...

Founder
CFA®-fundamentals
Security officer

Why focusing on ROI for your business case could backfire

Process
Fintech
2015-11-16

Once upon a time there was a company. Said company had some bright minds who came up with great ideas. Some ideas were promoted to projects and some of these were successful.

Head of sales & marketing

Getting ready for MiFID-II & MiFIR

Regulatory
Strategy
Fintech
Process
2015-09-25

Financials beware: MiFID-II & MiFIR is coming, and it’s coming fast! It’s complex, highly controversial and it will hurt the unprepared. The new directive for financial markets in all European Economic Area member states will come into force on January 1st, ...

Founder

The persona is dead, long live the persona!

Process
Design
2016-01-21

Almost every marketing- or UX Research team has them, personas. They spend a lot of time and energy in creating them. Interview end-users, try to find out the demographic factors like age and income and write inspiring quotes that the personas could ...

Sophia van der Meijden

CFA®-fundamentals
Project lead

How to empathize with (y)our customer

Process
Design
2016-04-07

What is empathizing all about? Why is it really necessary, not just for the financial markets but for any business?

Founder
CFA®-fundamentals
Security officer

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