Why we stop selling websites (but not building them)

Yes, it’s true: We are going to stop selling websites. There, I said it. Does that mean we'll be closing shop? On the contrary—Allow me to explain.

Ten years ago, around the time VI Company set up shop, the world was a different place in many ways. As for working on the web, we weren’t just playing by different rules back then; we were playing a different game all together.

Most company websites at the time simply provided a digital equivalent for the organization’s brochure. These static broadcasts were relatively simple to spec, build and deliver because the product *was* the product, following a clear set of pre-defined requirements, with an obvious head and tail.

This way of working served us all for quite some time. Until at some point in the last decade the role of the web started to gradually shift in many, if not all industries: What had been a nice perk before, was now becoming an increasingly important requirement for any business even remotely serious about servicing their customers, and—over time—staying in business.

 

“Whether it concerns shopping, transport, our social lives or finances; we demand to be serviced at our beck and call. Businesses are rapidly adapting to this new reality, adopting a technology-driven and customer-centered approach mode of operations.”

With the web now literally in our pockets and readily available whenever we desire, we expect businesses serving us in our everyday live to follow suit and adapt: Whether it concerns shopping, transport, our social lives or finances; we demand to be serviced at our beck and call. Businesses are rapidly adapting to this new reality, adopting a technology-driven and customer-centered approach mode of operations.

Long story short: the websites, apps and other digital tools aren’t the product any more – whatever new thing you put out on the web these day is just the start of a conversation: Building successful digital services has very little to do with trying to come up with all the answers beforehand and everything with releasing small and often, iterating constantly based on constant interaction with the market and your customers.

So websites and the likes should be considered a means to an end these days; a fluid process that we can’t possibly spec, scope, or price for that matter. And because we can’t reasonably argue what we would be selling, we won’t.

That doesn’t mean we’re closing shop though. On the contrary: we’re expanding and have developed a model of operations that suits present day demands, complementing our customers efforts as they work towards adopting a technology-driven, customer-centered approach.

We can’t predict the future any more than you can. What we can however do is offer the best possible FinTech team to help you prepare for it: Building you the amazing websites and other digital tools we’re known for, but without any of the industry-standard lengthy contracts aimed at delivering large, cumbersome projects that often lose most relevance even before they see the light of day. Instead, we offer short time-to-market, releasing working software every week, adapting to real demand as soon as we possibly can. And this agile approach is reflected in our terms as well : you can start, stop, or scale your team per week should you need to.

Sounds interesting? We’d be happy to tell you some more about it if you like, or roll up our sleeves and start future-proofing your organization right away!

For your consideration: