Together with ING we developed an educational platform for potential investors to learn more about investing and compete with others to see how well their investment strategies perform.
The platform—easy to use on desktop, laptop, tablet and smartphone—offers an experience as realistic as it gets: real-time quotes, personalised dashboards and a serious product offering including shares, options, Sprinters and other derivatives.
Together with VI Company we developed an amazing broker game where tens of thousands of investors compete; behind their computer, on the couch, on the road with a tablet or smartphone. Not only do we get a lot of enthusiastic responses, our market share has grown significantly since launch, which is an amazing result!
Arjen de Blécourt, Director, ING Financial Markets
The platform was launched in late 2012 together with media partner RTL Z who complimented the platform with a series of television broadcasts around it. The results speak for themselves: many participants turned into actual customers, resulting in a growth in leverage product sales of no less than 6% of total turnover and an increase of ING’s market share, now at 24%.