Richard Bekenbroek

People always make the difference.

In my role as COO, I find it very important to delegate decisions as far as they belong in the organization. We work with professionals so we don’t interfere with their expertise and let everyone take the best decisions themselves in line with what’s best for VI and our clients.

Together with our MT-team, I will always try to combine healthy commercial growth with good and healthy professional growth for our employers. I believe in Trust over Smart. We will always keep VI as “flat” as possible and trust everyone in their role and expertise. We will coach and support only when this is needed and in line with everyone’s ambition and plans. Of course, we will set out a vision for the coming years and make sure everyone recognizes this and knows what his daily contribution to this vision is. I cannot do this alone so I have an awesome MT-team and awesome VI employers along my side. FUN will always be the main driver within VI.

In addition to my work as COO, I enjoy sports. In the winter I like to stand on a snowboard and in the summer I spend my time on a wakeboard and like to run sometimes. Besides that, I enjoy my family to the fullest: Eva, Pim (11) and Fien (8). Family forms the basis for everything I do. And last but not least, you often find me at festivals during the summer, with lowlands as the big highlight.

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