RTL- Z Beursspel
A trading game aimed at new investors, allowing them the ability to learn trading and investing in a variety of financial instruments.
Less daunting, more fun and an improved game experience with live portfolio updates and real-time feedback through a progressive web app.
Improving the user experience
The previous version of the trading game primarily focused on experienced investors. To new inexperienced investors, it was a daunting challenge to figure out how to start trading and become proficient at it. Hence, many potential players were not inclined to give the Trading Game a try. Another challenge was the platform itself; It worked in old browsers, but not so well on the most up-to-date devices and browsers. A missed opportunity, because the game is perfectly suited to play while on the road.
Our approach
First, we had a good look at the "old" Trading Game to determine its strengths and points of improvement. We noticed it contained a lot of information and complex (game)mechanics that scared potential players away. Therefore our motto for the new version became 'Back to basics'. We eliminated many elements, providing a better overview and introducing the fun factor. By including a feedback tool in the game, we've enabled players to give us direct feedback. By filtering that feedback we can make continuous improvements to the Trading Game, and come up with new and exciting features.
When developing the contents of the game our starting point was education. People need to get acquainted with the (investment)products, so they know what to do in the case of an increase or decrease in stock prices. To trade in more complex products players are required to pass an exam first.
From a technical point of view, we focussed on developing a solution that works seamlessly on mobile devices. Hence the new Trading Game is built as a progressive web app (PWA), which means it works as a website and can be installed as an app.
